There are several things you need to consider when preparing a pitch. In this short article, we will give you some tips on how to improve your elevator pitch and 3-minute pitch.
Firstly, it is important to understand your audience. Who are they? What are they looking for? Secondly, you need to keep it short and cut out all unnecessary words. A good communicator – unless you are a politician – says a lot with few words.
This pitch needs to be built around four corner stones. The hook, the problem presentation, the solution and the kicker. Our partner, VentureLab, has through serial entrepreneur and investor Thomas Due, made this short film explaining how it could be done.
A good elevator pitch leaves the audience wanting more. After this they should be so intrigued that they want to hear more about the product.
A pitch this length should be well prepared rhetorically, so that the audience sticks with you all through the presentation. You need to practice a lot, and especially focus on looking forward and never turning your back to the people listening.
The pitch should include these six elements:
For more insight on how to rock the 3-minute pitch, take a look at this short informational video by VentureLab and Thomas Due.