Using statistics to gain insight

We reuse personal data to compile aggregated statistics of our customers’ total card usage. The object is to gain insights and show general trends about our customers to our partners, companies and the general public. The statistics are produced on an ongoing basis and are based on customer data and transaction data from a sample of more than 1.4 million of our private customers.

The data is reused from our internal systems. The data is extracted and analysed, and then adapted for reporting in the form of aggregated statistics.

Data is combined without identifying individuals, and is used to be able to describe our customers’ aggregated financial situation, such as income, savings and consumption, and it is distributed at a general level by e.g. age group, gender, county and time period.

DNB Bank ASA is responsible for the processing of your personal data.

The purpose of processing personal data is to produce aggregated and anonymised statistics in order to gain insights into our customers.

We have a legitimate interest in this processing of personal data. Our legitimate interest is the commercial interest in developing and providing insight-driven services, as well as improving our analytical and decision-making processes through the use of customer and transaction data.

You have the right to object to the inclusion of your personal data in statistics. You can do this via the settings in your online bank.

• Identification information (gender, date of birth)

• Contact information (place of residence)
• Financial data

Once the statistics have been produced in aggregated and anonymised form, they will no longer contain personal data, and no further processing of personal data will take place.

We do not store any personal data in connection with compiling statistics.