(Oslo, 11.11.2011) The starting signal has been given: Carlson Fund Management Company and its owner DnB NOR Asset Management are trading now under the new name DNB. In future, parent company DnB NOR Group, as well as all brands of the group and individual investment funds, will be brought together under the joint name of DNB. “A brand group will become a group brand,” in the words of Hans Christian Gjøvik, Managing Director of DNB Asset Management in Luxembourg. The same familiar team of fund managers, distribution, marketing and back office will continue to be available as contacts for clients and partners. A new logo will give the brand a fresh, distinctive face.
The Norwegian Bank
The DNB brand name is well chosen: after all, it stands for Den Norske Bank – The Norwegian Bank – thus embodying the strengths of the Nordic region and of the company alike. “Norway, with its sound economy and solid budgetary policy, is a guarantee for stability. This is also what distinguishes our group,” explains Mr Gjøvik. With this as a basis for success, DNB became Norway’s largest bank and leading life insurance company. And Norwegian virtues are increasingly in demand internationally too: almost 14,000 staff at 13 locations worldwide now serve the interests of some 2.3 million personal clients and 200,000 corporate clients. “Up to now, all of our group’s employees have been united by a shared vision, maintaining the same quality standard in relation to our work and the same service philosophy for the benefit of our clients. The new name gives even more effective expression to this,” Mr Gjøvik emphasises.
Proven quality
No changes are being made to the ownership structure. Carlson Fund Management has been a wholly owned subsidiary of DNB Group since 2002. As the competence centre for international funds distribution, DNB Asset Management in Luxembourg will concentrate on its proven strengths: asset management with a focus on Scandinavia, Asia, renewables, technology and absolute return. As Mr Gjøvik stresses, “more than 100 portfolio managers and analysts offer their clients attractive opportunities to invest in actively managed funds.” DNB Asset Management currently has some EUR 60 billion in assets under management.
Technical note
Daily dealings with their familiar contacts will remain unchanged for clients. But, in line with the concise new brand name, the company’s web address will now be www.dnb.no/lu. This also applies to the domain name part of e-mail addresses, which are now as follows: first name.surname@dnb.no. If clients or partners send an e-mail to an old address by mistake, it will of course be forwarded automatically to the new address.
Clients that are affected as unitholders of investment funds or in some other way by the change of name will receive additional information about this separately.
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