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Investment for beginners: Everything you need to know to make your money grow

Investing is about placing money into something that can increase in value over time. This could be in real estate, shares, funds or anything else that can rise in price.

What does it mean to invest?

Investing is about making your money work for you.

Real estate, shares and funds are well suited for investment. A bank account, however, is not an investment. The interest you receive on a savings account is lower than the price increase on goods and services, which means that money in an account loses value over time. A bank account is therefore best suited for short-term and secure storage of money (under two years).

If you want to earn money on your money, you must invest in something that normally increases in value over a slightly longer period. Time is therefore important.

Anyone can invest. In funds, you can start with as little as a hundred-kroner note!

Let your money work for you, so you can do something else.

8 tips for succeeding as an investor:

Set specific goals

Understand what risk can give you

Understand what you are investing in

Build a clear understanding of what time means

Spread your risk, always

Use downturns to your advantage

Invest regularly

Gain experience before you go "all in"


What is?

The Investor Code

A series for those interested in how the financial markets work.

Watch the series here

Tools for new investors

4 resultis

Webinar for beginners

Knowledge is the best tool for success. Sign up for a webinar on funds and shares.

Funds

On our fund pages you can read the investment profile and check the facts about all funds. This will also give you an idea of value fluctuations and costs.

Share savings account

A share savings account is recommended because you can buy and sell shares and equity funds tax-free within the scheme. Tax is not triggered until you withdraw the gain from the share savings account.

Buying and selling shares

Here you can learn more about shares and how to get started with share trading. We answer all the common questions and you can watch short instructional videos that show you how to buy and sell.

Spare-app

Check your mobile and watch your wealth grow! The Spare-app from DNB gives you good advice and makes investing more fun.

Investing in funds is simple and well suited for beginners

When you buy units in a fund, you get a professional manager as part of the deal. Someone who buys and sells securities in the fixed income and equity markets for you. Securities can include, for example, shares, bonds or commercial paper.

The manager cannot simply buy and sell anything with your money. Mutual fund management is strictly regulated, and each fund is managed according to a set of rules, an investment profile, specified for that fund.

Before you buy fund units, you should read about the fund and how it is managed. Then you will know what you are investing in and what you can expect.

There are many types of funds, with different levels of risk and different potential for rate of return.

See facts about the different funds here

What are the different fund types?

When you need to choose a fund, you should start with yourself and your goal.

Answer these three questions:

  • How long is it until you need the money?
  • How high a rate of return do you need to reach your goal?
  • How high a risk are you willing to take?

In addition, you should consider whether there are any markets you particularly believe will grow in the future. Take time to familiarise yourself with the funds' investment profiles, and make your own assessment based on what you believe in.

The answers you give yourself to these questions should determine which type of fund you should choose:

Equity funds are suitable the longer you need to save, and the higher your return requirements. Fixed-income funds are more suitable if you have a short horizon, or dislike value fluctuations along the way.

Feel free to use the savings guide in the Spare-app.

Start saving today!

There are many types of funds, with varying risk and return potential. What they all have in common is that they are managed by a professional fund manager.

Start fund savings

Invest in shares if you want to own part of a company and have time to follow developments

A share is an ownership interest in a private limited company. When you buy shares in a company, you become one of the owners. The owners of a private limited company are entitled to their proportion of the value creation in the company. If the company performs well and has a dividend policy, you as an owner may receive a cash dividend for each share you own either annually, semi-annually or quarterly.

If the company performs well over time, the company and the shares will increase in value. You can then choose to sell your shares at a higher price than what you paid for them.

As a shareholder, you can also influence how the company is run. All owners can attend the company's general meeting and vote.

Examples of well-known Norwegian private limited companies are DNB, Telenor, Equinor and Yara. Well-known American companies are Facebook, Apple, Netflix and Google.

What is?

Which shares should you buy?

Do not let your share purchases be driven by chance and impulse

Which shares you should invest in depends on who you are, how strong your finances are and what level of risk you are willing to take and can live with.

What is absolutely certain is that you should not leave it entirely to chance.

Read about the different companies you are interested in, familiarise yourself with what they do and what their future prospects are.

Check the costs of buying and selling (brokerage), potential gains should cover the costs with a good margin.

Why do people buy shares?

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Investing to make money

The most common reason for investing in shares is to make money from them. As an investor, you can make money in two ways:

1. By receiving an annual dividend if, or when, the company performs well

2. By selling your shares for more than you paid for them

A well-run company will be able to create value that over time far exceeds the risk-free rate (bank interest rate). If the value of the company increases, the shares you own in it will normally also increase in value.

As a shareholder, you benefit from the increase in value as a gain when you sell your shares. You may also receive a return along the way if the company has a dividend policy, meaning it distributes part of its profit in cash to its shareholders.

Investing to influence

Some people invest in various companies to be able to influence how the company is run. All shareholders have the right to make proposals and vote at the company's general meeting. You may need many shares to have a strong enough voice for effective influence, but it is possible!

If you do not have a large fortune to invest yourself, you can join others in, for example, an environmental fund, and then let the fund buy into companies to influence management to operate sustainably and ethically.

Investing to help

Some people want to buy shares in a private limited company because they wish to help a friend or family member create their own workplace, or they want to contribute to expanding or saving the operations of a company.

There are countless small limited companies in Norway. These are often so-called family companies, or unlisted companies.

Share school

Free webinar for you who want to learn more about shares, funds, share savings account and other financial investments.

Get started with the Share school

Real estate investment

If you wish to invest in real estate, you have several options.

You can invest in:

  • Physical residential and commercial real estate
  • Real estate shares
  • Mutual fund that invests in real estate shares
  • Exchange-traded funds (ETFs) that invest in real estate

The different options require very different investment amounts.

If you wish to participate in the value development of the real estate market without having enough money to buy a physical real estate, there are options available.

Real estate shares and ETFs can be purchased through our share trading service. Real estate funds can be traded via the Spare-app or in online banking with a share savings account. Read more about real estate shares here.

What does it mean?

What should you invest in?

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Investing in a residence

First and foremost, you should invest in a residence to have somewhere to live.

In Norway there are strict rules on how much you can borrow, precisely to prevent too many people using residential real estate as a pure investment object. Politicians want residential real estate to be something people buy to live in, not to make money.

If you are investing to live in a residence for many years, you need to weigh up a purchase against the cost of renting.

The housing market in Norway is not without risk. Throughout history, there have been several sharp declines, although these occur less frequently in the housing market than in, for example, the stock market.

Before you invest in residence or a second home, it is important to think carefully about what is realistic:

How has the market where you wish to buy developed so far? What opportunities exist going forward? Is there migration to or from the area? What about interest rate changes? Can you afford higher interest rates? How long must I own the house or apartment?

Find the answers to these questions before you invest in residence.

Investing in rental real estate

If you buy a second home to let it out, this will be a financial investment. But how much you are left with in profit, or loss, depends on where and what you buy.

Much of the capital gain from real estate investment does not lie in the rental income itself, but in the appreciation in the market over time. It is in any case extremely important to think carefully about what realistic expectations are regarding appreciation, the risk of falling house prices and changes in interest rates.

Whether it pays to buy a rental real estate depends, in other words, very much on how long you must own and let it out, and the value development of residential real estate in the area you choose to buy. There are many other investments that can be more attractive, and require less follow-up of tenants and other matters.

Investing in the real estate market through funds or securities

If you wish to participate in the value development of the real estate market without having enough money to buy a physical real estate, there are good opportunities to do so.

Real estate shares and ETFs can be purchased through our share trading. Real estate funds can be traded via the Spare-app or in online banking with a share savings account.

Get started with investing!

Here is everything you need to start saving in funds and shares:

  • Share savings account

With a share savings account you can buy and sell shares and equity funds without having to pay tax along the way. You only pay tax when you withdraw the profit. Open a share savings account

  • Find the fund that suits you

You can either read more about our different fund types here on dnb.no, or try the fund adviser in the Spare-app, which helps you find the fund that suits you. Read more about funds

  • Share trading

Become a share trading customer: Buy and sell shares and exchange-traded funds from around the world. Become a customer

  • The Spare-app

Full overview of your finances in one place. The Spare-app is an excellent tool for those who want a simple way to buy and sell shares, funds and other securities. Download the Spare-app

Episode 1 - How to become a person who invests?

In this five-episode series with Christine Dancke, you will find inspiration on how to get started with investing!

Episode 2 - Investing in funds

In this five-episode series with Christine Dancke, you will find inspiration on how to get started with investments!

Episode 3 - Investing in shares

In this five-episode series with Christine Dancke, you will find inspiration on how to get started with investments!

Episode 4 - Starting a business

In this five-episode series with Christine Dancke, you will find inspiration on how to get started with investments!

Episode 5 - Investing in the future

In this five-episode series with Christine Dancke, you will find inspiration on how to get started with investments!

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